Creation and communication of hurricane risk information

AMS Citation:
Demuth, J., R. E. Morss, B. H. Morrow, and J. K. Lazo, 2012: Creation and communication of hurricane risk information. Bulletin of the American Meteorological Society, 93, 1133-1145, doi:10.1175/BAMS-D-11-00150.1.
Resource Type:article
Title:Creation and communication of hurricane risk information
Abstract: Reducing loss of life and harm when a hurricane threatens depends on people receiving hurricane risk information that they can interpret and use in protective decisions. To understand and improve hurricane risk communication, this article examines how National Weather Service (NWS) forecasters at the National Hurricane Center and local weather forecast offices, local emergency managers, and local television and radio media create and convey hurricane risk information. Data from in-depth interviews and observational sessions with members of these groups from Greater Miami were analyzed to examine their roles, goals, and interactions, and to identify strengths and challenges in how they communicate with each other and with the public. Together, these groups succeed in partnering with each other to make information about approaching hurricane threats widely available. Yet NWS forecasters sometimes find that the information they provide is not used as they intended; media personnel want streamlined information from NWS and emergency managers that emphasizes the timing of hazards and the recommended response and protective actions; and emergency managers need forecast uncertainty information that can help them plan for different scenarios. Thus, we recommend that warning system partners 1) build understanding of each other's needs and constraints; 2) ensure formalized, yet flexible mechanisms exist for exchanging critical information; 3) improve hurricane risk communication by integrating social science knowledge to design and test messages with intended audiences; and 4) evaluate, test, and improve the NWS hurricane-related product suite in collaboration with social scientists.
Peer Review:Refereed
Copyright Information:Copyright 2012 American Meteorological Society (AMS). Permission to use figures, tables, and brief excerpts from this work in scientific and educational works is hereby granted provided that the source is acknowledged. Any use of material in this work that is determined to be "fair use" under Section 107 or that satisfies the conditions specified in Section 108 of the U.S. Copyright Law (17 USC, as revised by P.L. 94-553) does not require the Society's permission. Republication, systematic reproduction, posting in electronic form on servers, or other uses of this material, except as exempted by the above statements, requires written permission or license from the AMS. Additional details are provided in the AMS Copyright Policies, available from the AMS at 617-227-2425 or Permission to place a copy of this work on this server has been provided by the AMS. The AMS does not guarantee that the copy provided here is an accurate copy of the published work.
OpenSky citable URL: ark:/85065/d7959j9q
Publisher's Version: 10.1175/BAMS-D-11-00150.1
  • Julie Demuth - NCAR/UCAR
  • Rebecca Morss - NCAR/UCAR
  • Betty Morrow
  • Jeffrey Lazo - NCAR/UCAR
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