Creation and communication of hurricane risk information

AMS Citation:
Demuth, J., R. E. Morss, B. H. Morrow, and J. K. Lazo, 2012: Creation and communication of hurricane risk information. Bulletin of the American Meteorological Society, 93, 1133-1145, doi:10.1175/BAMS-D-11-00150.1.
Date:2012-08-01
Resource Type:article
Title:Creation and communication of hurricane risk information
Abstract: Reducing loss of life and harm when a hurricane threatens depends on people receiving hurricane risk information that they can interpret and use in protective decisions. To understand and improve hurricane risk communication, this article examines how National Weather Service (NWS) forecasters at the National Hurricane Center and local weather forecast offices, local emergency managers, and local television and radio media create and convey hurricane risk information. Data from in-depth interviews and observational sessions with members of these groups from Greater Miami were analyzed to examine their roles, goals, and interactions, and to identify strengths and challenges in how they communicate with each other and with the public. Together, these groups succeed in partnering with each other to make information about approaching hurricane threats widely available. Yet NWS forecasters sometimes find that the information they provide is not used as they intended; media personnel want streamlined information from NWS and emergency managers that emphasizes the timing of hazards and the recommended response and protective actions; and emergency managers need forecast uncertainty information that can help them plan for different scenarios. Thus, we recommend that warning system partners 1) build understanding of each other's needs and constraints; 2) ensure formalized, yet flexible mechanisms exist for exchanging critical information; 3) improve hurricane risk communication by integrating social science knowledge to design and test messages with intended audiences; and 4) evaluate, test, and improve the NWS hurricane-related product suite in collaboration with social scientists.
Peer Review:Refereed
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OpenSky citable URL: ark:/85065/d7959j9q
Publisher's Version: 10.1175/BAMS-D-11-00150.1
Author(s):
  • Julie Demuth - NCAR/UCAR
  • Rebecca Morss - NCAR/UCAR
  • Betty Morrow
  • Jeffrey Lazo - NCAR/UCAR
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